Laila rice 1kg bag campaign
during COVID-19 pandemic
TASK
During the COVID-19 pandemic, there is a pressing need to ensure that every home in the UK has access to essential food items, including rice. As a leading rice brand in the UK, LAILA Rice seeks to demonstrate their commitment to this cause in a visually impactful way.
Creative Solution
LAILA Rice proposes the creation of a vector graphic depicting iconic UK monuments
from Big Ben to the Tower Bridge, not rendered in stone or steel, but in a creative tapestry of rice grains. This innovative vector graphic showcases the abundance of rice available to every corner of the nation, symbolizing LAILA Rice's dedication to reaching every household during these challenging times.
As the intricate lines of renowned landmarks are intricately filled with grains of rice, it becomes a powerful representation of the sustenance and support LAILA Rice aims to provide to communities across the UK. Each grain becomes a testament to the company's promise to deliver essential food items to families, ensuring no one is left without a staple as they navigate through uncertain times.
This visionary depiction serves not only as a visual feast but also as a poignant reminder of resilience and unity in the face of adversity. LAILA Rice's initiative goes beyond just filling plates; it's about filling hearts and homes with nourishment and reassurance, embodying the spirit of solidarity that defines the UK's strength in times of need.
